Saudia, the national airline of the Kingdom, has forged a strategic partnership with the Saudi Ministry of Media to enhance collaboration in various areas, including ground operations and in-flight experiences. This agreement was formalized during the inaugural ImpaQ Impact Makers Forum, with Khaled Tash, the Chief Marketing Officer of Saudia Group, and His Excellency Mishaal Al-Tuwaijri, Assistant Undersecretary for Shared Services at the Ministry of Media, signing the agreement.
As part of this partnership, Saudia will introduce a dedicated channel for the Ministry of Media on its in-flight entertainment systems and in Al Fursan lounges, providing continuous updates on the Ministry’s initiatives. Additionally, the airline will offer priority business-class and expedited services for guests of the Ministry and sponsor its events.
Khaled Tash, Saudia Group Chief Marketing Officer, remarked, “Aligned with Saudia’s new identity, we are dedicated to strengthening our relationships with government entities to support their goals. The Ministry of Media plays a crucial role in promoting the programs of Saudi Vision 2030 and its ambitious projects through various media channels. Showcasing the Ministry’s initiatives on Saudia’s platforms will greatly enhance their visibility, backed by our daily operations of over 600 flights connecting the Kingdom to the world and serving more than 100 destinations. This agreement supports Saudia’s broader mission to improve the guest experience by providing quality services at every stage of travel while integrating the latest innovations in aviation.”
The ImpaQ Impact Makers Forum is a groundbreaking initiative by the Ministry of Media, serving as a premier platform for knowledge sharing and recognizing outstanding achievements. It spans 14 key areas, including media, artificial intelligence, sports, tourism, entertainment, and culture, aiming to transform collaborative efforts within the media landscape while offering vibrant spaces to showcase impactful success stories. By attracting a distinguished assembly of international influencers, industry experts, and creative content producers, the forum underscores the Kingdom’s ambition to be a world-class hub for inspiration and pioneering innovation across various sectors.
