Agoda’s latest data reveals that Thailand remains the most searched Asian destination by European travelers for the second year in a row. Following closely are Indonesia, Japan, and Malaysia, with Vietnam entering the top five for the first time. Additionally, India has garnered increasing interest, with the UK and the Netherlands leading as the primary source markets searching for accommodations in the country.
The findings come from Agoda’s ‘Europe to Asia Summer Travel Trends’ report, which analyzes accommodation searches for July and August—peak summer months for European tourists. Notably, Malaysia experienced the largest growth in interest, with a 20% increase in searches compared to the previous year. China saw a 14% rise, driven partly by visa waiver programs for several European countries, while Sri Lanka’s searches increased by 13%.
European countries such as the UK, France, Germany, Spain, and the Netherlands remain top sources for travel searches to Asia. Additionally, Greece (+23%), Turkey (+21%), and Poland (+17%) are emerging as trending origin markets, highlighting a growing European interest in Asian destinations.
In India, cities like Mumbai, New Delhi NCR, and Goa emerged as the most popular among European travelers planning their summer holidays. The UK leads as the top country searching for stays in India, followed by the Netherlands, France, Germany, and Italy—underscoring India’s ongoing appeal to European tourists.
Gaurav Malik, Country Director for India, Sri Lanka, and Nepal at Agoda, commented, “Asia continues to be a favorite summer destination for Europeans, with well-established destinations like Thailand, Indonesia, and Japan consistently drawing visitors. What’s exciting is the rising interest in countries such as Malaysia, India, and China, reflecting European travelers’ eagerness to explore Asia’s diverse cultures, scenic landscapes, and hidden gems.”
Agoda provides comprehensive travel options, including over five million holiday properties, 130,000 flight routes, and 300,000 activities to help travelers plan their trips.
