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Bangkok Emerges as Thailand’s Premier Destination to Celebrate the ‘Year of the Snake’ – Agoda

Bangkok Emerges as Thailand's Premier Destination to Celebrate the 'Year of the Snake' – Agoda

Bangkok has once again emerged as the top choice for Lunar New Year accommodation searches among Thai travelers, solidifying its reputation as a favored destination for festive celebrations. Pattaya and Chiang Mai also ranked highly, experiencing growth rates of 38% and 55%, respectively. In a remarkable development, Khon Kaen has seen a staggering increase of 2,964%, highlighting a rising interest in this emerging location!

For international travelers celebrating the Year of the Snake in Thailand, the leading three destinations continue to be Bangkok, Phuket, and Hat Yai, with searches for these popular spots rising by 70%, 80%, and 30%, respectively. Notably, Malaysian travelers have maintained their position as the top searchers for accommodations in Thailand for the second consecutive year, while Korean travelers have dropped from second to third place, adding an interesting twist to the rankings.

For Thai travelers looking to celebrate Lunar New Year overseas, Tokyo has retained its status as the number one destination, with accommodation searches increasing by 66%. Meanwhile, Seoul has made an impressive debut in the second position, seeing a 519% rise in searches after not being featured in last year’s rankings. Osaka rounds out the top three, moving from second to third place with a significant 42% increase in searches. Surprisingly, Hong Kong, which occupied the third spot last year, has dropped off the list, reflecting the evolving preferences of travelers.

Pierre Honne, Senior Country Director at Agoda, commented, “The Lunar New Year holiday is one of the most popular travel seasons in Asia, and it’s encouraging to see rising interest in Thailand from both domestic and international travelers. Cities like Bangkok highlight the wonderful array of experiences Thailand offers during this festive season. Whether welcoming the new year in Thailand or traveling abroad, Agoda provides great deals on flights, accommodations, and activities to celebrate the Year of the Snake.”

The Lunar New Year signifies fresh beginnings and the onset of Spring, making it a crucial travel time as people seek to reunite with family and friends. ‘The Year of the Snake’ represents rebirth and transformation, offering an auspicious opportunity for self-discovery and exploration. Snakes, often associated with good fortune, inspire travelers to let go of the old and embrace the new—whether by rediscovering familiar destinations or venturing abroad during this festive period.

Additionally, when examining the preferences of Asian travelers, Japanese cities stand out as favorites for the Lunar New Year holiday, with Tokyo taking the lead, followed by Bangkok (Thailand), Osaka (Japan), Fukuoka (Japan), and Seoul (South Korea).

As travelers prepare to “embrace the Year of the Snake,” Agoda is offering exceptional deals for their Lunar New Year holiday on over 4.5 million vacation properties, more than 130,000 flight routes, and over 300,000 activities and experiences available on the platform. The latest deals can be found in the Agoda app or on agoda.com/deals.

Photo Credit: Alexi Van Damme CEO and Founder AX Media Thailand