The Abu Dhabi Grand Prix 2024 promises to be a feast for the senses, as tens of thousands of visitors will experience an extraordinary selection of over 100 food and beverage offerings at Yas Marina Circuit. With the excitement of the F1 season finale set against the stunning backdrop of Yas Island, racegoers will have access to a record-breaking array of dining spots, ensuring they can refresh and refuel throughout the thrilling weekend.
Among the highlights is the debut of COYA Abu Dhabi, bringing its world-renowned Peruvian cuisine to the event. Situated in the Palm Garden at W Abu Dhabi – Yas Island, this new hospitality venue, Garden on Yas, will offer a luxurious and vibrant dining experience that perfectly complements the energy of the Grand Prix.
Curating the ideal hospitality experience for such a high-profile event is no small feat. Adam Millward, Hospitality Director at Ethara, plays a key role in selecting the brands that will elevate the four-day experience. Millward’s expertise ensures that fans have access to the very best in food, drinks, and atmosphere, making this year’s Grand Prix weekend an unforgettable celebration of both speed and flavor.
He says visitors can look forward to an even bigger and better experience this weekend.
“All of our hospitality experiences cater to a global audience of luxury seekers, motorsport enthusiasts, and high-profile guests – some are looking to witness the thrill of Formula 1 and some want to brunch and party during the race weekend,” said Millward, who has built strong relationships with some of the partner restaurants during his career as he looks to curate bespoke experiences for guests every year.
“The approach involves selecting restaurants that complement the Abu Dhabi Grand Prix’s aim of creating a race weekend experience that delivers world-class F&B and entertainment across the four-day event.
“I truly believe these partnerships capture the essence of Yas Marina Circuit and the Abu Dhabi Grand Prix, unmissable entertainment, and world-class dining, providing an experience that will satisfy all our guests.”
Meeting guests’ high expectations begins with understanding their needs from the moment they arrive at the venue until they depart.
He said: “It’s honestly looking at what the customer wants and how the hospitality industry has grown over the last three years. Hospitality is not just about having F&B included in a package. It’s about the entire experience, from dining in a fine-dining restaurant to how they arrive, drink, and engage with all the on-track action during the race weekend.”
With a diverse mix of nationalities attending, the cuisine has been meticulously selected to uphold the highest quality and standards.
He said: “We have an incredibly diverse audience coming into the UAE for the race weekend. Last year, over 65% of our attendees flew in to witness the season finale. Therefore, the restaurants have a big task of curating a menu that caters to a variety of people with hospitality passes.
“This involves not just menu tastings but the full dining experience; from the look and feel of the restaurant to selecting the right light shades to the right beverage selection across the weekend. Then, all this is brought together with the right entertainment curated in each of the suites to achieve the right atmosphere.
“Whether starting the weekend with Japanese cuisine, having some of the best pasta in town from Ill Boro, or heading to OPA to smash plates and dance on chairs Greek-style, we strive to create something for everyone.
“Our aim has always been to redefine what fans can expect from a Grand Prix weekend by adding world-class dining options and entertainment.”
Credit: Travel and tour world
Source: https://www.travelandtourworld.com/news/article/abu-dhabi-grand-prix-2024-to-unveil-the-largest-selection-of-dining-spots-at-yas-marina-circuit/
