Thailand has recorded 26.08 million visitor arrivals from January to September 2024, representing a 30% increase compared to the same period in 2023. This growth highlights the significant influence that both internal peace and external conflicts have on tourism patterns. While global unrest affects numerous regions, Thailand’s foreign and domestic policies, alongside its image as a peaceful sanctuary, have made it an attractive destination for tourists fleeing conflict zones and for visitors from neighboring countries.
Several key factors contribute to this consistent growth, including Thailand’s balanced foreign policy, open visa regulations, and its reputation as a safe and hospitable destination. The surge in travel also illustrates how the country’s domestic stability continues to bolster tourism as a vital economic backbone in the post-COVID landscape. Visitors from countries such as Saudi Arabia, Myanmar, and various South Asian nations have notably boosted these numbers.
Although there were initial hopes of reaching the pre-COVID goal of 40 million visitors, current estimates have been adjusted to between 35 and 37 million by the end of the year, largely due to global uncertainties and new visa requirements. As Thailand progresses, the link between peace and tourism remains evident, underscoring the importance of both elements in the nation’s long-term growth strategy.
Photo Alexi Van Damme CEO and Founder AX Media Thailand
